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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.
American Express’ Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing and experiences. We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. Within GABM sits the Global Brand Content & Media team who is responsible for building best in class brand content across channels and audiences (including Amex’s internal creative agency, OnBrand), driving impact and innovation through global media and analytics, and delivering cultural and brand platforms that bring the Powerful Backing of American Express to life.
We’re seeking a Director of Global Media that will help our team accomplish the following:
- Build global brand media campaigns that drive prospect relevance & consideration at scale, while maximizing efficiency & ROI
- Act as a change agent to drive innovation & navigate the evolving media landscape
- Provide holistic strategic perspective across business units & geographies globally
- Instill a culture of testing, measurement, and sharing best practices across the organization
- Use enterprise spend to negotiate media cost savings and first-to-market opportunities
Key Responsibilities
- Lead a team driving strategy and day-to-day liaising of strategic brand campaigns across global markets
- Help develop holistic communications plan and media buying strategy across all paid channels (i.e., TV/CTV, audio, social, out-of-home, and digital media)
- Deliver media thought leadership and drive innovation as a subject matter authority in media
- Author and present performance reports, global best practices, POVs, and planning guidelines to international and business unit partners while influencing strategy
- Develop and analyze campaign performance metrics
- Collaborate with internal and agency partners to develop and maintain communications (media) plans and ensure Amex is receiving best in class pricing/value for multi-market programs
- Work across multiple time zones with primary points of contact with Agency-Central hubs (NY/LDN) and colleagues around the world
- Maintain and communicate up-to-date records of the media budgets for all financial management & global media investment tracking requirements
- Ensure team completes compliance and legal approvals for new media tactics and partner content as needed
- Partner with agency and in-house SME groups on audience targeting strategy and data driven projects (e.g. measurement plans, global test & learns, segmentation)
- Support teams in customer journey mapping and tracking
- Enhance our technological infrastructure by assessing partner capabilities & features, future proofing our media buying approach
- Drive Enterprise collaboration by ensuring deep understanding of best practices, partner capabilities, and media innovation
Minimum Qualifications
- Minimum 10+ years agency/brand experience in media or communications planning, with expertise in paid digital & offline channels
- Direct management & oversight of large-scale media campaigns required
- Experience managing media agencies required
- Global/International experience strongly preferred
- Proven ability to lead through building relationships, strong partnership & collaboration, influencing, and data-driven decision making
- Ability to distill down complex information into clear communications for non-media experts and sr. leadership
- Solid understanding of media measurement, emerging channels, and evolving communications paradigms
- Strong thought leadership and ability to breakthrough at the marketing table, challenge the status quo, and defend media principles
- Detail-orientated, with outstanding project management & accountancy skills (handling timelines, processes and media implementation needs)
- Self-starter and problem solver who thrives in a rapidly changing, dynamic environment
- Ability to work autonomously as well as collaborate effectively with others and build positive relationships across a large organization
- Infectious curiosity and passionate about innovation, creative problem solving, and ability to thrive in a fast paced, dynamic environment
- Bachelor’s degree
Salary Range: $130,000.00 to $205,000.00 annually + bonus + equity (if applicable) + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
- Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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